What are UTM parameters?

UTM parameters are tags added to a URL that let Google Analytics (and other analytics tools) track where your traffic comes from. The three required parameters are utm_source, utm_medium, and utm_campaign.

Do I need an account to use UTMatic?

No. UTMatic runs entirely in your browser with no sign-up or login required.

UTMatic

Build UTM-tagged URLs for Google Analytics campaign tracking

Paste your content with a URL

UTM Parameters

utm_source * (e.g., google, newsletter)

utm_medium * (e.g., cpc, email)

utm_campaign * (e.g., spring_sale)

utm_id Optional (campaign ID)

utm_source_platform Optional (e.g., Google Ads)

utm_term Optional (paid keywords)

utm_content Optional (A/B test identifier)

utm_creative_format Optional (e.g., banner, video)

utm_marketing_tactic Optional (e.g., retargeting)

How to use

Paste text containing a URL in the input field above
Fill in the required UTM parameters: source, medium, and campaign
Optionally add other parameters for more detailed tracking
Click Generate to create your tagged URL
Click Copy to copy the result to your clipboard

About UTMatic

UTMatic helps marketers, creators, and teams quickly add UTM parameters to existing share links while preserving the surrounding text. Paste your copy, fill in the UTM fields, and generate a tracked link in one step. UTMatic is an independent tool and is not affiliated with Google in any way.

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Frequently Asked Questions

What are UTM parameters?: UTM parameters are tags added to a URL that let Google Analytics (and other analytics tools) track where your traffic comes from. The three required parameters are utm_source, utm_medium, and utm_campaign.
Do I need an account to use UTMatic?: No. UTMatic runs entirely in your browser with no sign-up or login required.
Is UTMatic affiliated with Google?: No. UTMatic is an independent tool and is not affiliated with Google in any way.

Frequently Asked Questions

What are UTM parameters?: UTM parameters are tags added to a URL that let Google Analytics (and other analytics tools) track where your traffic comes from. The three required parameters are utm_source, utm_medium, and utm_campaign.
Do I need an account to use UTMatic?: No. UTMatic runs entirely in your browser with no sign-up or login required.
Is UTMatic affiliated with Google?: No. UTMatic is an independent tool and is not affiliated with Google in any way.