Paste a baseline and a comparison Search Console export, then select Compare visibility. A sample pair is loaded so you can try it right away.
About the GenAI search visibility diff
The GenAI search visibility diff compares two Google Search Console performance exports, a baseline period and a comparison period, and shows what changed after a Google Search feature change. Paste both exports and the tool lines them up by query or page, computes the change in clicks, impressions, CTR, and average position for each row, and labels every row a winner, loser, new, or dropped mover. When your export includes a Search appearance column, AI Overview and AI Mode rows are broken out so you can see where generative-AI surfaces moved your visibility.
Everything runs in your browser. The exports you paste are not uploaded, logged, or stored, and the diff uses only the columns in your file. The suggested actions are content-review prompts to help you decide where to look next, not guaranteed ranking advice. Search visibility depends on many factors outside this diff, so confirm any change against Search Console before acting.
How to use
- In Search Console, open the Performance report and export the period you want as your baseline. Include Clicks, Impressions, CTR, and Position, and a Search appearance column if you want AI Overview and AI Mode rows.
- Export the later comparison period the same way, at the same level (both Query or both Page).
- Paste the baseline export into the first box and the comparison export into the second box.
- Select Compare visibility to see the change table, with winners, losers, new, and dropped rows and a content-review prompt for each.
- Download the change CSV or copy the content-action note to share the read with your team.
Worked examples
AI Overview page: clicks +30, impressions +3,000 (Winner)
A page that gained AI Overview impressions and clicks in the comparison period is flagged a winner, with a prompt to review what changed and apply it to related pages.
AI Mode page: clicks -120 while impressions held (Loser)
A page whose clicks fell while impressions held is flagged a loser, with a prompt to check whether an AI Overview or AI Mode answer is satisfying the query above your result.
Query only in the comparison export (New)
A query or page that appears only in the comparison period is flagged new, with a prompt to confirm the new visibility is intended and the content matches the query.
Frequently asked questions
- What exports does this tool take?
- Two Google Search Console Performance report exports, a baseline period and a comparison period, as CSV or TSV. Each export needs a Query or Page column plus Clicks and Impressions. CTR and Position add more change columns, and a Search appearance column breaks out AI Overview and AI Mode rows.
- Do AI Overview and AI Mode rows need a special export?
- They come from the Search appearance dimension in Search Console. When your export includes a Search appearance column, the tool keeps each feature separate and reports AI Overview and AI Mode counts. Without that column the diff still runs on the query or page dimension.
- How are winners and losers decided?
- Each row is matched between the two exports by query or page. A row is a winner or loser when its clicks change is large enough in both absolute and relative terms, with impressions used as a tiebreak when clicks are flat. Rows present in only one export are flagged new or dropped, and the rest are flat.
- Are the suggested actions ranking advice?
- No. The suggested actions are content-review prompts to help you decide where to look next. They are not guaranteed ranking advice. Search visibility depends on factors outside this diff, so confirm any change against Search Console before acting.
- Is my Search Console data uploaded anywhere?
- No. The diff runs entirely in your browser. The exports you paste, including query strings, page URLs, and click and impression rows, are not uploaded, logged, or stored. The tool sends only a coarse, anonymous count of how many rows were compared so we know the feature is used.
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